Web designer focused on creating landing pages and websites that drive results, combining design, structure and strategy to build simple, clear pages made to guide users toward a decision. Over time, I realized design is not just about appearance, it needs to guide choices and turn visits into real opportunities.
For over 3 years, I was the technical and creative lead for a broad portfolio of clients — from development to ongoing maintenance. I created landing pages and institutional websites using WordPress with Elementor and Bricks Builder, including customizations with HTML, CSS, and JavaScript, along with full hosting environment management: cPanel, DNS, migrations, and backups.
I also configured tracking integrations with GA4, GTM, and Meta Pixel, and worked closely with paid traffic teams to ensure each page delivered both technical and visual performance aligned with campaign goals.
I worked broadly across creative and digital production: social media design, website development, blogs, and landing pages — maintaining visual consistency across all brand touchpoints.
This is where I developed the ability to produce at scale without losing quality, moving between graphic and web design within the same workflow.
I didn’t pursue this degree for the certificate. I wanted to understand what happens in someone’s mind before they click, stay on a page, or leave without converting. The program covered Neuromarketing, Advertising, Sales, and Digital — giving me a scientific foundation to make intentional design decisions: visual hierarchy, attention triggers, reading flow, and CTA positioning.
Figma course focused on interface creation and practical application in real projects. Experience with Auto Layout, components, and prototyping, prioritizing organization and handoff to development.
This degree gave me the strategic vision that design alone lacks. I learned to analyze consumer behavior, plan campaigns, understand performance metrics, and think in terms of sales funnels — not just aesthetics. This is where I connected the dots between design and results.
Agency, freelance, and international clients
Landing pages, websites, and automations
Spain, Portugal, and Brazil
Creation of landing pages and websites focused on clarity, structure, and conversion, using Figma for layout organization and building consistent interfaces.
Building pages with WordPress, Elementor, Bricks, and Framer, supported by HTML, CSS, and JavaScript for adjustments, customizations, and greater interface control.
Page optimization focused on speed, Core Web Vitals, and technical SEO, along with GA4, GTM, and Meta Pixel setup for tracking events and conversions.
Use of webhooks, APIs, and no-code tools like n8n to integrate systems and automate processes.
